My bicycle helmet is getting old and tired. I have been mulling over the idea of replacing it with a Bell Metropolis.

So, I went out to Bell’s web site to have a look at it. I was kind of surprised to see that big-boob ladies are being used to sell bicycle helmets.

_{boob-a-licious bicycle lady}

Boobs are an amazingly effective marketing gimmick.

I think I’m getting a Metropolis.